Madame Alexander: Quality Dolls & Innovative Marketing
Doll collectors love her high quality toys, but it was marketing savvy of this Russian-Jewish immigrant entrepreneur that put Scarlett O’Hara of Gone with the Wind into the arms of millions of little girls in the industry’s first ever licensed movie merchandise tie-in.
The Madame Alexander Doll Company made popular dolls at affordable prices, but their success was as due to innovative marketing as well as unique [...] Click here to continue reading.