Madame Alexander Dolls

Madame Alexander: Quality Dolls & Innovative Marketing

Doll collectors love her high quality toys, but it was marketing savvy of this Russian-Jewish immigrant entrepreneur that put Scarlett O’Hara of Gone with the Wind into the arms of millions of little girls in the industry’s first ever licensed movie merchandise tie-in.

The Madame Alexander Doll Company made popular dolls at affordable prices, but their success was as due to innovative marketing as well as unique [...] Click here to continue reading.


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